The latest social media trend is probably the #challange, some of them are made to get more views or retweets and some of them are made to create awareness for diseases like ALS, we’ve all seen the ice bucket video’s. This week however, women have been posting pictures of themselves holding a can of Coca Cola Between their breasts tagging #HoldACokeWithYourBoobsChallange. Creators of the challenge claim it was supposed to spread breast cancer awareness, but Aimee Fletcher, was not impressed with the Twitter hashtag phenomenon and gave the trending topic a big “fuck you” with the picture down below.
Fletcher, who was diagnosed with breast cancer 12 months ago, was understandably not into the idea that hashtag creators talent scout Danny Frost and model Gemma Jaxx admit began “as a joke.”
Fletcher told BuzzFeed that breast cancer “is not glamorous” and “why people decide to take photos of the part of the body that breast cancer destroys is beyond me.”
I think it’s safe to say that Fletcher won this hashtag, so everyone else can probably go home now.